Packaging to match the product - Atti's of Bologna

It goes without saying that packaging can make all the difference in marketing a product. From the own-brand factory biscuit to the artisan chocolate maker, packaging sets out the manufacturers stall for how they want their product to be both perceived and priced. For the customer it can be complete trial and error when blitzed with countless options for the same product! 

In Bologna last week in Paolo Atti's deli, I discovered product and packaging that grasped me in equal amounts....and neither let me down. In short, the best handmade tortellini, boxed like I have never seen pasta boxed. Atti's, a fourth generation family business, have been on the go since 1900 and clearly know their customers and their food.

The tortellini were beautifully boxed, wrapped, ribboned with full storage and cooking instructions.  In one minor hiccup, I forgot to ask what to serve them with so I made a simple cream sauce - cream, a little pasta-water as stock, some parmigiano, black pepper and a little nutmeg! Worked a treat.